Buy Backlinks: High Quality Link Building Options

Nick Russell
12 min readJul 14, 2022

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A lot of people who have attempted link-building have been given the option of purchasing backlinks.

Links may be thrown at any site, and some unscrupulous websites are earning a fortune from this practice.

Many websites will link to you for money, and it might be tempting to take advantage of this, particularly if the website is a high-quality one.

When and how should one go about buying backlinks? Look at the arguments first.

Are backlinks worth it?

If you refuse to pay for any backlinks, you’re losing out on connections from a wide selection of high-quality, relevant websites, in our view.

It’s the only way to compete in certain businesses, and that’s to purchase connections.

International companies that make a lot of money in the insurance, gaming, and banking industries are buying a lot of connections.

However, it must be done in a manner that adds value to the internet rather than detracts from it.

The position of Google

To begin with, let’s address the obvious: Google does not support the practice of purchasing backlinks.

Search engines despise any method of obtaining links that is not natural.

Google isn’t a fan of fabricated links.

PageRank-passing links may be bought or sold, but Google advises that this is considered a link scam. If you wish to abide by Google’s rules to the letter, you should avoid purchasing links.

Despite this caution, link trading is a frequent practice. It’s a common practice in SEO, and Google seems to have given up on penalizing individuals who purchase links.

As a result, they discount links that they believe to be part of a link-building strategy.

If you launched the SkyScraper approach five years ago, you could easily get thousands of backlinks for free.

In 2016–2017, we were able to build more than 50 links a month for some of our customers, which is nearly impossible to do now unless you have a viral piece of content and an outstanding brand.

This is because more and more webmasters are starting to understand how important links are.

The majority of website proprietors are only willing to connect to your site if you pay them.

Because most content website owners are aware that selling links may bring in big money, it’s becoming more difficult to gain connections without giving money today.

Finding free links is nearly impossible.

If you used the SkyScraper approach five years ago, you could easily get thousands of backlinks for free.

As recently as 2016–2017, some of our customers were getting 50+ backlinks a month from us. That’s something that’s really tough to do now, but it was possible in the past.

The rationale is simple: website owners are now more aware of the importance of connections.

The majority of website proprietors are only willing to connect to your site if you pay them.

Because most content website owners are aware that selling links may bring in big money, it’s becoming more difficult to gain connections without giving money today.

Purchase Links: How Much Will They Set You Back?

You may learn about the cost of link acquisition in further detail here.

However, we’ve compiled some approximate numbers for you to review below.

Rankers Paradise have it at $0.73 per link, you can check them out here https://rankersparadise.com/product/buy-backlinks-cheap/

What is the cost of purchasing backlinks?

Since website owners realize how precious backlinks are, they charge a premium for them. When a link is placed on the internet, it takes time and effort to do so. For website owners, being paid for the value they provide is only reasonable.

“Sponsored posts” are the primary source of cash for many prominent bloggers, and you can see this in their income reports.

Blogging examples when backlinks have been exchanged for money

If you’ve ever wondered how some of the world’s most well-known bloggers are able to make so much money just by selling links, here are some instances.

Fitmommyinheals.com

Almost all of this blogger’s income came from sponsored content.

Fitmommyinheals-Sales revenue from backlinks

Wanderluststorytellers.com

In March 2017, sponsored articles were the main source of income for this family of travel bloggers.

Backlinks are a source of cash for Wanderlust.

Fitnancials.com

It was found that this personal finance and money blogger made $4612, with sponsored pieces once again being the most lucrative source of revenue.

Customers that purchase backlinks and sponsored articles are shown in the Fitnancials.com revenue graph below.

Bloggers and content websites depend on link building to generate money and, in many instances, fulfill their ambition of working remotely as a digital nomad. This makes the motivation extremely evident.

It’s also typical to purchase and trade backlinks in highly competitive areas. For example, the financial and gaming sectors.

Based on the company’s financial statements, it’s not hard to understand why.

Links in the content of a site may convey PageRank to another site. So, their own SEO efforts will be hurt because the site they link to will probably rank higher for keywords that are hard to rank for.

In the end, your decision to purchase backlinks will be based on how you evaluate the information presented above. You’ll have to weigh your growth goals against your risk tolerance.

Backlinks: What You Need to Know

Toxic link building

For the most part, buying backlinks is a bad idea.

The first danger is that you’ll end up wasting your cash. There is no harm in purchasing links from directories or forums, but they will have little to no effect on your search engine rankings. Since this form of connection is ignored by Google’s algorithm,

Secondly, you may be the subject of an administrative action. If a human reviewer thinks that your site or some pages on your site don’t meet Google’s rules, your site or those pages could be flagged as not meeting those rules.

Your search engine rankings may suffer as a result of human intervention. Your website may possibly be deleted from Google’s index entirely.

Manual actions, on the other hand, are exceedingly unusual in today’s link spam world. Spam and low-quality links are increasingly being ignored by Google.

Actions Done by Hand Can Be Undone.

Google will let you know via Search Console if it receives a manual action. You’ll learn the reason for the manual action, as well as which pages are impacted by the warning. You’re still interested in purchasing links to your website? Methods aren’t always equal.

You will also get instructions on how to fix the problem through the search results on Google.

Link-related warnings often require that the link be removed from other websites. If you can’t get rid of the paid-for links yourself, you can send a list of them to the search console’s disavow tool.

After that, you ask for a second opinion and detail the steps you took to resolve the problem. When a search engine official looks over your request, the activity will be taken down from your site.

If you follow these suggestions, your search engine rankings may rise once again.

But even after the manual action is undone, you might not rank as well as you did before if your rankings before were based on the PageRank from the links you disavowed.

How Can I Buy Backlinks? Methods aren’t always equal.

In order to purchase links, there are a variety of options. A few of them should be avoided at all costs, but there are a few that aren’t.

Here are some of the most common ways to buy backlinks, along with their pros and cons.

Using Freelance Marketplaces to Sell Spam Services

The most common method for new website owners to acquire backlinks is to use services like Fiverr or PeoplePerHour. Good link building services may be available, but so may poor ones as well.

Listed below is an example from one of PeoplePerHour’s numerous low-quality merchants.

Spammy backlinks are generated by individuals every hour.

These businesses often provide a high number of backlinks at a cheap price. They may even make claims about building “white hat” links or providing significant boosts in search engine results.

Before signing up for one of these services, be sure you understand exactly what you’re getting into. That which seems too wonderful to be true is nearly always the case.

The reason behind this is that developing high-quality backlinks involves time, money, and no assurances.

This is what you’d expect from a white-hat campaign:

Developing a plan of action

Reach out to the appropriate websites.

With the help of the site owners,

creating material of the highest quality.

Anyone who charges a cheap fee for a high number of connections is slashing corners. In order to acquire high-quality backlinks, avoid these deals.

PBN — a network of websites owned by the service providers that they can simply connect to — is a common feature of many of these businesses. When it comes to link building, this tactic is very time and energy efficient.

PBNs are a problem since search engines despise them. Your search engine rankings will be ruined if you buy links from this website.

Other methods of generating links for these businesses include automatically created material like blog comments or forum links. Alternatively, they may use directory sites to establish connections of poor quality.

You should steer clear of these link-buying techniques, no matter how they’re implemented. This page has further information on how to recognize spammy link-building fraud.

Niche Editing

A link exchange tactic known as “niche edits” involves contacting other websites and asking them to link to a certain page on yours.

In most cases, the website owner will demand payment for this service. Offer to pay in advance if necessary to get things started.

Buying high-quality backlinks is a smart move because:

You have the option of contacting a variety of websites.

Backlinks may be built to sites that aren’t normally linked to.

Backlinks are easy to create.

Your anchor text may be anything you want it to be.

In addition, Google’s algorithm has a difficult time identifying this form of backlink. As long as you and the website owner are attentive, it’s difficult to tell the difference between a specialist-edited link and an organic one.

However, you must be careful about the websites you pay for connections to.

Think about it: how many other websites do they have the same deal with if they are prepared to connect to yours in exchange for money?

In general, search engines don’t penalize websites that accept bought links, but if a site accepts too many, Google may mistake it for a link farm. Your search engine rating may suffer if you are linked to one of these sites.

Any website for which you want to purchase specialized edit links should be properly examined. As a result, you’ll only be purchasing high-quality connections.

Here’s an article that explains how to distinguish between high-quality and low-quality websites. However, the article’s main point is this:

If you just look at domain analytics, you can’t determine whether or not a site is of good quality. Many PBN sites are developed on domains with high DA and DR already.

The quality of a website may be judged by its content and traffic. Check out the design, unique content, and clear subject of the site before you sign up for an account with “Guest Author.”

The site’s owners and operators should be made clear to the public. To find out more about a company, check out its website’s About page.

It’s important to look for websites that get a lot of traffic from Google. If a site has a decreasing trend, abrupt dips, spammy keywords, or poor traffic, it doesn’t deserve a backlink.

You Have to Pay for Guest Posts

Paid guest posts are articles that are posted on a website in exchange for money.

The advantages of this method are similar to those of a specialty editing strategy. The website, the material to which you link, and the anchor text are all up to you. To purchase high-quality backlinks is an excellent option.

An example of a paid guest post on a pet-related blog is shown here.

An example of what you may expect from a blogger that wants to make money from a guest post request is shown here:

Pet-related guest post backlinks that you may purchase

It has excellent stats, a lot of relevant traffic, and a strong editorial policy, even if they’re delighted to make money from the stuff they post. An excellent link for any pet-related website may be found here, so use it wisely!

The negative is also the same: if you submit a guest post on the incorrect site, you might be penalized for doing so.

They vary in a number of ways, but the most important one is how much they cost.

The most significant drawback is that you are required to write the post yourself. If you decide to outsource or write the content yourself, this will either add to your expenses or take up your time.

It’s possible to uncover sites that don’t charge for guest posts if you have a history of producing high-quality material while searching for paid guest posts.

Reimbursing a Service Provider

It’s a little more complicated to pay an agency for links than the other techniques on our list.

Rather than purchasing backlinks directly, you’re just paying someone to create them.

The use of backlink builders is completely acceptable and should be encouraged. It’s no different from hiring freelance writers, designers, or SEO strategists to do the work for you.

The agency’s choice of how to develop ties can make a difference.

PBN connections put you at risk of a Google penalty if the service spends your money.

However, if it develops high-quality connections through outreach or public relations, you needn’t worry.

How can you identify the difference between a good and a terrible advertising agency?

The following are the recommended steps:

Prior to signing a contract, inquire about the agency’s methods for acquiring backlinks.

You may learn more about a company’s link-building success by looking at their case studies. Anybody can make up a case study, so pay attention to the fine print.

By going to their official website: Many good links and a lot of visitors show that the people who made the website know what they’re doing.

A history of satisfied customers is a positive indicator.

Whether you know if they employ sponsored links, you can decide if this is something with which you are comfortable.

Services displaying these red flags should be avoided.

It’s hard to believe the fees are so cheap since link building is a time-consuming and costly process. Stay away from “cheap” connections.

When it comes to link building, there are no guarantees of success. It is likely that a PBN is being used if a provider guarantees a specified number of connections from a specific set of websites.

We have found that creating backlinks takes anything from a couple of weeks to a month before benefits are seen.

Sponsored Articles

Paying to insert sponsored content on websites is the only option to purchase links.

Unlike guest posts, the website owner will make it clear that the post is sponsored and will include a rel=”sponsored” or rel=”nofollow” tag in the link to indicate that it is paid for.

In order for Google to recognize your post as a sponsored advertisement, you must include this tag. It also prevents the content from passing on any SEO value. As a result, these connections have a much lower value than conventional follow links, which is a shame.

The many kinds of link tags

The rel=”sponsored” tag is used to identify sponsored links.In other words, the link isn’t being crawled by the Google bots.

In this case, the link is marked as “nofollow” by the Google crawlers. You could also use rel=”sponsored” instead.

Sponsored postings don’t have to be a complete waste of time. Traffic from the website might be generated and your brand’s visibility elevated.

Large publications that don’t usually accept guest pieces may also display your work. This might lead to your website being linked to by other websites.

The Quality of a Site Is the Most Crucial Factor.

The quality of the site you’re trying to gain a link from is the only factor in whether or not you should purchase backlinks.

No matter how you go about generating connections, this applies to all of them.

If a link is paid for, Google and other search engines can not tell for sure. All they have are indicators that a site is being paid to connect to it.

Whether or not you paid for a connection, you might be penalized by Google if it deems that a site linking to yours is untrustworthy.

You won’t have any issues if you pay for 20 links on sites that search engines prefer.

Before you spend any money on a link, do some research on the target website. Make sure the site contains high-quality original material as well as openness regarding who owns or controls the site and the amount of traffic the site gets, as well as an active audience.

Paying for a link from a site that fits these requirements is an option. Otherwise, you should stay away from it.

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Nick Russell
Nick Russell

Written by Nick Russell

I am an online blogger and love writing for Medium and other platforms on the same scope.

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