What are backlinks in marketing?

What is the definition of a “backlink”?

A backlink is established when one website links to another. “Inbound links” or “incoming links” are other terms for backlinks. Backlinks are crucial for SEO.

The Link Explorer is a useful tool for checking your backlinks.

What are backlinks, and how do you get them?

What are the benefits of backlinks?

Backlinks are good for SEO because they show a “vote of confidence” from one site to another.

Backlinks to your website are essentially a signal to search engines that people endorse your content. When a large number of websites link to the same webpage or website, search engines can deduce that the information is worth connecting to and hence worth appearing on a SERP. As a result, getting these backlinks could help a site rise in the rankings or be more visible in search results.

Obtaining and disseminating backlinks

Backlinks are an important component of off-site SEO. Link earning, or link building, is the process of gaining these links.

Some backlinks are more valuable than others, by definition. Backlinks from trusted, popular, high-authority sites are the most desirable to obtain and you can buy edu backlinks with ease, whilst backlinks from low-authority, potentially spammy sites are normally at the opposite end of the spectrum. Although whether or not a link is followed (i.e., whether or not a site owner explicitly advises search engines to pass, or not pass, link equity) is important, don’t overlook the usefulness of nofollow links. Being listed on high-quality websites might help your brand gain traction.

Just like some backlinks are more useful than others, the value of links you produce to other sites varies. When you link to another site, the anchor text you use, whether you choose to follow or not follow the link, and any other meta tags that the linked page has can all have a big impact on the value you add to the site.

Backlink analysis of competitors

Backlinks can take a long time to build. When it comes to link building, new sites or those growing their keyword footprint may find it difficult to know where to begin. This is where competitive backlink analysis comes into play. By looking at a competitor’s backlink profile (the collection of pages and domains referring to their website), you can learn about the link building efforts that assisted them. Link Explorer, a backlink tool, will assist you in finding these links so you may target those domains in your own link building operations.

1. Applicability

According to John Mueller, the number of backlinks a website has is less essential than its relevancy.

In actuality, he stated the following:

John Mueller’s total number of connections

In other words, the majority of your link-building efforts should be focused on possibilities that are relevant to you. That is why the Relevancy Pyramid was designed. It’s the most effective method for prioritizing your connection opportunities.

The Pyramid of Relevance

The model is straightforward:

There are fewer opportunities to build links that are 100% relevant to your website. These are the ones you should concentrate on first.

Then, once you’ve exhausted those, work your way down the pyramid, where you’ll find more prospects who are less relevant.

This link prioritization strategy now has two exceptions:

Getting links from great authority sites like the New York Times, Washington Post, or.edu/.gov sites is always a good idea.

If you’re working with local SERPs, the relevance pyramid changes.

First and foremost, I recommend concentrating on geo-targeted possibilities. Then go on to national prospects that are topically relevant.

This will result in a link profile that is both natural and relevant.

The Pyramid of Local Relevance

Of course, relevance isn’t the only consideration. If that were the case, you could build hundreds of relevant websites and connect to them from your own.

That doesn’t work since it ignores all of the other factors that contribute to the effectiveness of a backlink.

This brings me to the second standard:

2. Congestion

You need to gain links to your site from relevant, organically-trafficked websites.

Consider this:

What does it mean if Google sends organic search traffic to a website?

It indicates that the website is most likely trustworthy. In general, popular organic search sites provide excellent link-building prospects.

To see if a website receives organic search traffic (and the “value” of that traffic), use SEMRush:

The cost of SEMrush traffic

A website can now be relevant and popular, but it still requires:

3. Possession of authority

If a website receives organic traffic, it is most likely authoritative. The Ahrefs DR may be used to rank link-building prospects based on their site authority.

Domain Evaluation (DR)

The more powerful a website is, the more difficult it will be to obtain a link.

It’s worth the effort because it makes those links even more useful.

4.The quality of the links

Manipulation of third-party metrics like Ahrefs’ DR or Moz’s DA is feasible.

As a result, you must carefully examine the backlink profile of each opportunity.

I like to use Ahrefs to run the website and filter the links by “DoFollow.”

DR Ahrefs

The strongest links with the highest DR are then placed at the top of the list.

In other words, you want to make sure that the site is receiving links from high-quality sites.

Apply the same criteria as before.

5. Editorial Policies

Why do diamonds have such a high value? Because they’re hard to come by!

It’s important to get links from websites that have high editorial standards, so you should focus on that.

Guidelines for writers

The more difficult it is to obtain a backlink, the more valuable it becomes.

The converse is also true:

The less important a backlink is, the easier it is to obtain.

6. Outbound link quality

Websites with strict editorial criteria are more likely to connect to only the best resources. You want your link to “live” in the context of other reliable outbound links.

Go to “Linked domains” under “Outgoing links” in Ahrefs Site Explorer and enter your domain:

Domains linked by Ahrefs

Examine each potential website and ask yourself the following questions:

How are they tying everything together?

Is it necessary to include outbound links?

Are the outbound links pointing to reputable and trustworthy websites?

Do the outbound connections appear natural, or do they appear to be paid?

(7) Indexing

Nothing is more crucial than obtaining links from indexed websites. Your links will be useless if the site isn’t indexed by Google.

Go to Google and type “site: example.com” into the search box.

Google site search

If they don’t appear, stay away from the website.

Let’s talk about the links you should avoid now that you know what a quality backlink looks like.



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Nick Russell

Nick Russell


I am an online blogger and love writing for Medium and other platforms on the same scope.